Advertising majors study the basics of the advertising business, how to promote and persuade, and the social responsibilities of persuasive media. The major prepares students for careers in creative, media planning, account management, media sales, sales promotion, and direct marketing. Typical positions for new graduates include junior copywriter, assistant account executive, assistant media planner or buyer, or assistant advertising manager. Major Courses Required for Advertising Majors Principles of Advertising Creative Strategies in Advertising Advertising Copywriting Advertising Media Planning Advertising Campaigns Advertising Internship For more information contact Professor Fran Collins at (330) 672-8294 or fcollins@kent.edu.