Advertising
About the Program
Advertising majors study the basics of the business, how to promote and persuade and the social responsibilities of a persuasive media. The major prepares students for careers in creative, media planning, account management, media sales, sales promotion and direct marketing. Typical positions for new graduates include junior copywriter, assistant account executive, assistant media planner or buyer, or assistant advertising manager.
Requirements: 2010-2011 Catalog (Pink Color)
Download the detailed requirements in PDF format
| Liberal Education Requirements and Orientation |
37 |
| Journalism and Mass Communication Courses |
40 |
| JMC |
20003 |
Intro to Mass Communication |
3 |
|
|
20004 |
Media Writing |
3 |
|
|
21001 |
Principles of Advertising |
3 |
|
|
20008 |
Audience Analysis & Research |
3 |
|
|
31011 |
Creative Advertising Strategies |
3 |
|
|
28001 |
Principles of Public Relations |
3 |
|
|
31002 |
Advertising Copywriting |
3 |
|
|
31003 |
Advertising Media Planning |
3 |
|
|
41003 |
Advertising Account Management |
3 |
|
|
40016 |
Law of Advertising & Public Relations |
3 |
|
|
41005 |
Advertising Campaigns |
3 |
|
|
40092 |
Internship (prereq. JMC 31002 & 31003) |
1 |
|
|
40010 |
Ethics and Issues in Mass Communication |
3 |
|
|
-- |
JMC Upper Division Electives |
3 |
|
| Additional Degree Requirements |
45-46 |
| VCD |
37000 |
Visual Design for Media: Advanced |
3 |
|
| CS |
10001 |
Computer Literacy |
3 |
|
| ECON |
22060 |
Prin. of Microeconomics |
3 |
|
|
22061 |
Prin. of Macroeconomics |
3 |
|
| HIST |
12070 |
History of US Formative Period |
3 |
|
| HIST |
12071 |
History of US Modern Period |
3 |
|
| PSYC |
11762 |
General Psychology |
3 |
|
| SOC |
12050 |
Intro. to Sociology |
3 |
|
| Choose one of the following: |
|
11009 |
Modeling Algebra |
4 |
|
|
11010 |
Algebra for Calculus |
3 |
|
|
14001 |
Basic Math Concepts I |
4 |
|
| Choose one of the following: |
| ENG |
30064 |
Argumentative Prose Writing |
3 |
|
|
30065 |
Expository Prose Writing |
3 |
|
| Choose one of the following: |
| COMM |
10000 |
Fundamentals of Speech |
3 |
|
|
15000 |
Intro to Human Communication |
3 |
|
|
25863 |
Business & Professional Comm |
3 |
|
|
26000 |
Criticism of Public Discourse |
3 |
|
| Marketing Requirements |
12 |
| MKTG |
25010 |
Marketing |
3 |
|
| Plus three upper-division marketing courses |
9 |
|
| General Electives (Courses must be outside the School of Journalism and Mass Communication. Number of electives needed depends on how the student utilizes double counting policy and whether a student chooses to get a minor) |
6-8 |
Minimum Liberal Studies Requirement: 65 hours
Minimum Upper-Division Requirement: 39 hours
Minimum Total Requirement: 124 hours
Previous Catalog Requirements
If you are not from the current catalog year, please download your catalog requirements in PDF format below. Your catalog year is determined by the year in which you officially entered the University.
2005 - 2006 (PDF) (Banana Color)
2006 - 2007 (PDF) (Blueberry Color)
2007 - 2008 (PDF) (Salmon Color)
2009 - 2010 (PDF) (Grape Color)
Advising Information
For more information contact the sequence coordinator, Fran Collins, at
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.
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