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Convergence. It's
a term we're hearing a lot of lately.
The Oxford American Dictionary defines convergence
as "several people or things that come together
from different directions so as to eventually meet."
In journalistic terms, that means the art of merging
several different information media (Daily Kent
Stater, TV2, and Black Squirrel Radio) into one
well-oiled machine.
That so-called machine is currently located in a
room at the south end of the second floor of Franklin
Hall. The sign outside the door calls it the "Student
Media Newsroom," but can we really call it
that just yet?
Before the School of Journalism and Mass Communication
called Franklin Hall its home, the different
media were housed in different areas
on campus — the Stater in Taylor Hall, and
BSR and TV2 in Music and Speech, all operating
separate from one another.
Now all are housed in Franklin and have formed
a new identity — KentNewsNet — the new
converged web site for all three media.
WEB SITE HAS ATTITUDE
The only problem is that the atmosphere in the so-called
"newsroom" does not currently reflect
the attitude the web site displays.
As I walked into the "newsroom" for the
first time, I immediately noticed that it seemed
much emptier than I had imagined — and the
Stater and TV2 video staffs were still operating
separately, just on different sides of the same room
this time.
My idea of "convergence" may be different
from others. Maybe I'm just not getting the concept
correctly. But I feel that in order to call that
the "Converged Newsroom" everyone keeps
referring to it as, it needs to have a smooth flow
of content processing.
Maybe we're all so used to the routines we've formed
as individual machines, that it's going to take
a bit longer to “converge” the parts
and get it working cohesively again.
It just might take a gigantic breaking news story
to push us into super-converged gear, and feel like
the media powerhouse we could become.
NEED A BIG EVENT
Something big happens locally, and we send
out reporters and photographers from the Stater,
videographers from TV2, and people to get audio
from Black Squirrel radio. They all return and pump
out a breaking news story with photos from the scene,
video interviews and generic shots for editing,
and audio for the radio.
To me, that's how a converged newsroom should operate.
And thus far, I haven't seen it in action.
So what can we call that room at the end of the
second floor hallway? A newsroom, yes. But the converged
part is a work in progress.
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