New reporters need different skills to succeed in online world

By Jillian Kramer

Following the pink Post-its splattered across a taped-up map of Florida, Matthew Waite and

Craig Pittman were hot on the trail of an interesting story.

But it wasn’t a typical chase.

The two reporters from the St. Petersburg Times were watching a computer screen as use-permits popped up.

Permits that were helping to destroy the state’s wetlands.


“I taped a map of Florida up near my desk and as we did our reporting I stuck hot pink Post-its on places where we had turned up interesting permits,” explained Pittman. “On each Post-it I wrote a short note about what it was. After we got a dozen Post-its on the map, a co-worker joked that if we could figure out the pattern, we'd know where the killer would strike next.”

In this case, the killer of the wetlands was U.S. Army Corps of Engineers passing out permits allowing for the destruction of wetlands under Section 404 of the Clean Water Act. In fact,

Pittman was prompted in 2003 to investigate the situation after discovering that Florida issues more 404 permits than any other state.

“Early on, I found out that all of the 404 permits included Geographic Information System (GIS) reference points,” Pittman said. “So I figured that we could get the corps' permitting database and map out where Florida had lost the most wetlands. That's how I wound up working with Matt, who is an expert on computer-assisted reporting in general and GIS in particular.”

File FOIA request for data

Pittman and Waite began their search by filing a Freedom of Information Act request for the corps permitting database in Florida.

“Nobody had ever asked for anything like that before, and the corps balked. We tussled with them for months on end,” Pittman said. “Only after we went to Jacksonville to talk to them face-to-face about the corps' responsibilities under federal law did they at last turn it over. What we got turned out to be nearly worthless. A lot of the data fields were never filled out, and some of the GIS points were off in the Atlantic Ocean or up in Pennsylvania.”

Pittman and Waite were not discouraged. While waiting for the data from the corps, the pair visited the National Wetlands Inventory office in St. Petersburg and retained the state’s own wetland permitting database, which was littered with its own problems and was, essentially, another dead end. No one was keeping track of what wetlands had been wiped out, Pittman said. So Waite stopped waiting for others to fill in the blanks and instead, suggested tracking the destruction of the wetlands by using satellite imagery.

“This may be the most important lesson we learned: Sometimes if you want an answer, you're going to have to get it yourself,” Pittman said.

Tom Scherberger, the pair’s editor, convinced management to spend approximately $4,000 on new software and a computer upgrade so that Waite could properly analyze the satellite imagery of the entire state, something no other newspaper has ever done, Pittman said.

Had to take more college classes

Waite needed 10 months and two extra college classes to complete the task, and his work was reviewed by other experts in the field.

In the meantime, Pittman poured over permits, lawsuits, academic papers, read the history of the corps and its decision making process, talked to biologists and congressional aides, in an attempt to add to the series. He also converted part of the paper
reports into a spread sheet to show how many acres of wetlands developers had requested to destroy and how many were permitted, Pittman said.

The series, when completed, won Pittman and Waite third place in the Philip Meyer Award competition.

“This combination of cutting-edge satellite imagery analysis and old-fashioned shoe-leather reporting is what gave the stories their impact, I think, and led to our third-place finish,” Pittman said.

The pair’s prestigious award demonstrates the importance of computer assisted reporting (CAR) skills for today’s reporter. Both of these journalists agree that CAR skills are a necessity to season and produce deep, meaningful articles, like their wetland series.

“CAR skills are crucial for maintaining the press’ traditional watchdog role on government,” said Pittman. “So much of what government agencies do now is so complex and so data-intensive that you need to turn to CAR to figure out what’s going on. In our stories we were able to use the government’s own data to come up with answers to questions the government itself had not been able to figure out.”

Waite agrees.

“For every public record that goes online, every record that gets computerized, CAR gets that much more important for reporters,” Waite said. “Craig’s right – without CAR skills anymore, you’re at a real disadvantage when it comes to holding public officials accountable. How are you supposed to cover a city budget when you can’t calculate percent change in Excel?”

Life before Excel?

In fact, Waite, who said he can’t remember what life was like without CAR, is so passionate about CAR that his side assignment at the St. Petersburg Times is to get CAR into the paper as much as possible. The newspaper itself provides Excel and Access on all its machines and has a training editor who can teach the paper’s reporters basic CAR skills. Waite has also set up a Wiki so that reporters from various offices of the paper can share notes on a searchable database, said Pittman.

Waite’s passion for CAR began when he was still in college, he said, after a professor urged him to develop these essential skills. Though Waite’s father was in the computer field and his professor was convinced he would be a natural at CAR, Waite resisted.

“That was, until he (the professor) was diagnosed with terminal cancer, and came into the college near the end of his days to tell me that I should learn CAR,” Waite said. “You can’t deny a dying man, so I started. And he was right. It was all stuff I could understand and pick up quickly. Sadly, he died before I got my first CAR project in the student paper.”

Waite taught himself most of what CAR skills he knows, and is now helping others, like Pittman, develop their own skills, so that programs like Excel become as “natural as dialing a phone,” Waite said.

Waite also believes that more than just CAR skills are important for today’s budding journalist.

“My feeling is that if you aren’t getting multimedia training in your coursework now, you are a fool,” Waite said. “The direction of the industry is clear – it’s all going online. Print is fading, online is booming, and if you aren’t able to work in both arenas, media companies are going to find people who can. Consequently, media companies are searching high and low for people with these skills now. So if you’re in school now, you should be taking some broadcast courses, some multimedia courses, some audio/video editing courses. A reporter who can write a story, record a video standup, edit it and put it all online will never, ever lack for a job. Ever.”

In other words, always keep CAR and other multimedia skills in mind when reporting. Though the pair admits that developing CAR skills takes a substantial amount of time and effort, both agree that if young journalists take it slow and start by learning the easiest CAR programs, such as Excel, the rewards will be tremendous.

“Just a piece of advice…stick with it,” Waite said. “CAR has taken me much farther, much faster than I ever thought I would go. CAR will get you stories that other reporters can’t do, and it will help you do the kind of journalism that readers really want – substantive, investigative, watchdog journalism. It’s hard, and sometimes maddening, but I promise you that the end result is worth it.”

Return to JMC Home Page

Danielle Cervantes, San Diego Union-Tribune

Dave Davis, Cleveland Plain Dealer

Dan Keating, Washington Post

Tom Merriman, Fox 8 Cleveland

Doug Oplinger, Akron Beacon Journal

Craig Pittman and Matthew Waite, St. Petersburg Times

Mark Schaver, Louisville Courier-Journal

Copyright © School of Journalism and Mass Communication 130 Taylor Hall Kent State University Kent OH 44242
330-672-2572
http://www.kent.edu