Whither goes the Web?


Fred Endres spent a year as a Moulton Hall Scholar experimenting with online writing styles and studying digital design so that he would be better able to "teach the gospel of non-linear writing."

People read from a computer screen differently than they do from a traditional newspaper, so journalists have to learn how to best communicate through this new medium, the news sequence professor says.

Endres introduces students to non-linear writing techniques to facilitate story-telling in an unstructured, non-chronological format.

"Students are entering a

whole new world of layers, links and non-linear writing," says Endres.

The Web allows reporters to tell their stories in different, enhanced, ways. They may add not just still photographs, but video, audio and interactivity.

Writing, designing and conceptualizing a Web news story involves using different elements to better tell the story. And, it requires thinking about how the audience reads differently on a computer screen. Information has to be in shorter blocks, with sharp, concise, dynamic writing.

"Stories can be told in a much more compelling manner," Endres says. "But, students need to learn how to think about this different approach to reporting and producing." The bottom line, however, Endres says, is always good story-telling.

Courses in Online Journalism and Collaborative Online Producing were developed by Endres to teach students how to write and produce news and features for the Web.

The theoretical concepts of convergence and collaboration are turned into actual practice in Endres' classrooms.

In the Online Journalism class, students develop their own online news sites and produce stories on campus events for it. They even take their own digital photographs.

"They learn about almost the entire process of producing a news site," Endres says, "from reporting and writing, to design and graphics, to file management."

The class has print and broadcast majors in it and there is a lot of "cross pollination" of ideas, while they're all learning a new way of thinking and writing, according to Endres.

Endres is Web Editor of the 300-page JMC Web site. He has used it to create an outlet for advanced students in Collaborative Online Producing to apply their new skills. Students provide major feature articles and news packages for the site.

"Students are entering a whole new world of layers, links and non-linear newswriting."

Fred Endres on online newswriting.
Photo by Val Kelly

LINKS OF INTEREST

School of Journalism Website

Online Journalism Course Website

Non-linear writing/design example

Feature on the Online Journalism class

Endres designed the Collaborative Online class to encourage teamwork among students from different JMC disciplines including photography, broadcast and print journalism.

Each team has a writer/reporter, a videographer, a still photographer, and a graphic designer. And, during the course of the semester, everyone gets a little cross-training in other fields.

"Students are getting a practical example of what convergence and collaboration are all about," says Endres.

Adapting his knowledge and skills of print news to the Internet meant acquiring knowledge of hardware/software as well as emerging trends of information design. His experience as a Moulton Scholar helped in that respect, he said.

Endres isn't intimidated by constantly evolving media. Cutting-edge technology necessitates cutting-edge teaching.

"It is really exciting and challenging because it is always changing," says Endres.

Story produced by Val Kelly

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Read about some of the work being done by JMC faculty to better understand the World Wide Web

Source credibility of Web sites can be a strange proposition, as design takes precedence over content.

Stan Wearden, professor, print news.

Writing news for online audiences is very different from writing for traditional newspaper readers.

Fred Endres, professor, print news.

Media convergence affects students and creates new business models in the industry.

Barb Hipsman, associate professor, print news.

Web technology can be a dynamic and effective teaching tool in the classroom.

Gary Hanson, assistant professor, broadcast news.

How valuable and productive are online news partnerships between papers and television?

Evonne Whitmore, assistant professor, broadcast news.

A renovated Franklin Hall will be JMC's home in Fall 2006, as well as a symbol of our commitment to preparing students for the digital future. View a multimedia story about our vision and the building.
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