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Cheri Mazey recently
spent her Sunday afternoon at Borders bookstore, managing a raffle
for Teachers Appreciation Day. It’s an event that was orchestrated
by Project LEARN of Summit County, a non-profit adult literacy
organization where Mazey holds the title of community relations
assistant.
Mazey, a senior public relations major at Kent State, said whether
it’s raffles, research or writing newsletters and press releases
that will be seen by about 500 people, the duties of her internship
give her a sense of the responsibilities professional PR practitioners
face.
"This isn’t just for a grade,” she said. “It’s
for real life. You take it a little more seriously.”
Allison Milano, a senior advertising major with a marketing minor,
said interning at sister television stations 19 and 43 in Cleveland
gave her insight into how advertising works outside the university
environment, explaining that she interacted more with clients like
glass block companies rather than local bars.
"It’s one thing to work here, targeting people who want
to target college students to advertise,” she said, gesturing
around the ad department of the campus newspaper, the Daily Kent
Stater,
where she is the student sales manager. “But working at Channels
19 and 43, you’re targeting … people who want to target
every demographic.”
Jenifer Cox, a senior account executive at
the Stater, dealt with a more specialized brand of advertiser during
her summer internship: auto dealers.
Jenifer Cox, a senior
advertising major, interned this summer at the Plain Dealer
in the ad sales department. Although she's had experience in
newspaper ad departments, she said she's still looking into
other career possibilities in her field. |
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Allison
Milano, a senior advertising major, worked as a summer intern
at Cleveland
television stations 19 and 43. She said TV sales are very different
from the
work she does as sales manager at the campus newspaper, Daily
Kent Stater. |
Although she said she definitely plans on going
into ad sales, the senior advertising major and marketing minor
said she doesn’t necessarily want to work exclusively in newspapers.
Internships can often help students make those kinds of career decisions.
Associate Professor Bill Sledzik, a PR intern coordinator, said
he tells students to be enthusiastic but to understand an internship’s
limitations as well as its potential.
"[I tell them], ‘Here’s your chance to go out and
get some experience in an area of public relations that you think
might interest you, or maybe in an area that you’re not sure
about and you’d like to take a look at,’” he said.
“It’s a whole lot better to go ahead and intern there
and get a sense for what it’s like. If you come out three
months later and say, ‘That was horrible! I don’t ever
want to do that,’ you’ve learned a lot. And that’s
maybe a mistake you won’t make where you commit two or three
years of your career to it before you’ve figured it out.”
What do JMC students get out of an internship that they
can’t
get in the classroom?
Click here
to find out more about the internship requirement of the JMC curriculum.
For more about students in other JMC concentrations, click here:
Print journalism: Newspapers and magazines
hire student interns for reporting and editorial writing, copy editing,
design, photography and photo illustration.
Electronic media: Students majoring
in broadcast concentrations of JMC find work in regional and national
markets.
Click here to view video interviews about the benefits of JMC's internship requirment.
Click
here for advertising internship resources.
Click here for public relations internship resources.
Click here to return to the JMC home
page.
Story by Rekha Sharma
Photos by Sarah McCrory
Design by Paul Bucalo
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