Stepping stones to success
Kent State JMC grads aren’t a hard sell when it comes to getting hired as college interns


Cheri Mazey recently spent her Sunday afternoon at Borders bookstore, managing a raffle for Teachers Appreciation Day. It’s an event that was orchestrated by Project LEARN of Summit County, a non-profit adult literacy organization where Mazey holds the title of community relations assistant.

Mazey, a senior public relations major at Kent State, said whether it’s raffles, research or writing newsletters and press releases that will be seen by about 500 people, the duties of her internship give her a sense of the responsibilities professional PR practitioners face.

"This isn’t just for a grade,” she said. “It’s for real life. You take it a little more seriously.”

Allison Milano, a senior advertising major with a marketing minor, said interning at sister television stations 19 and 43 in Cleveland gave her insight into how advertising works outside the university environment, explaining that she interacted more with clients like glass block companies rather than local bars.

"It’s one thing to work here, targeting people who want to target college students to advertise,” she said, gesturing around the ad department of the campus newspaper, the Daily Kent Stater, where she is the student sales manager. “But working at Channels 19 and 43, you’re targeting … people who want to target every demographic.”

Jenifer Cox, a senior account executive at the Stater, dealt with a more specialized brand of advertiser during her summer internship: auto dealers.

 

Jenifer Cox, a senior advertising major, interned this summer at the Plain Dealer in the ad sales department. Although she's had experience in newspaper ad departments, she said she's still looking into other career possibilities in her field.

Allison Milano, a senior advertising major, worked as a summer intern at Cleveland
television stations 19 and 43. She said TV sales are very different from the
work she does as sales manager at the campus newspaper, Daily Kent Stater.

Although she said she definitely plans on going into ad sales, the senior advertising major and marketing minor said she doesn’t necessarily want to work exclusively in newspapers. Internships can often help students make those kinds of career decisions.

Associate Professor Bill Sledzik, a PR intern coordinator, said he tells students to be enthusiastic but to understand an internship’s limitations as well as its potential.

"[I tell them], ‘Here’s your chance to go out and get some experience in an area of public relations that you think might interest you, or maybe in an area that you’re not sure about and you’d like to take a look at,’” he said. “It’s a whole lot better to go ahead and intern there and get a sense for what it’s like. If you come out three months later and say, ‘That was horrible! I don’t ever want to do that,’ you’ve learned a lot. And that’s maybe a mistake you won’t make where you commit two or three years of your career to it before you’ve figured it out.”

What do JMC students get out of an internship that they can’t get in the classroom?

Click here to find out more about the internship requirement of the JMC curriculum.

For more about students in other JMC concentrations, click here:

Print journalism: Newspapers and magazines hire student interns for reporting and editorial writing, copy editing, design, photography and photo illustration.

Electronic media: Students majoring in broadcast concentrations of JMC find work in regional and national markets.

Click here to view video interviews about the benefits of JMC's internship requirment.

Click here for advertising internship resources.

Click here for public relations internship resources.

Click here to return to the JMC home page.

Story by Rekha Sharma
Photos by Sarah McCrory
Design by Paul Bucalo

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